New Study: Blogs More Than MySpace Sell Music

A new study by New York University's Stern Business School tracked blog chatter for 108 albums for four weeks before and after their release dates.

The study showed that the volume of blog posts led to future sales, but that large increases in an artist’s Myspace friends had a weaker correlation to sales. According to the study, if 40 or more blog posts were made before an album's release sales ended up being three to four times times the average for both indie and major releases. If blog posts crossed 250, album sales rose to six times the average regardless of label.

But don't throw out the old school rules just yet. Albums released by major labels and albums with a number of reviews from mainstream sources like Rolling Stone also tended to have higher future sales.

Advertising has always been about impressions, but previous marketing efforts were often aimed at big scores - a magazine cover, a TV apprearance or even a major national tour slot - and the bump in sales they provided. But in a fractured media landscape it seems to be the cumalitve effect of a multitude of impressions that matters. This study provides some early clues for music marketers interested in assessing the relative importance of Web 2.0 sites and metrics and suggest that looking at cumalative online action appears to provide predictive value far beyond looking at each in isolation.

[PDF of the full study]

[Originally posted by Bruce Houghton / Hypebot.com]

3 comments:

Lies Unknown said...

Real True Band "Lies unKnown"
Forget about tuning in to another band that sounds like the last ten you’ve just heard. “Lies unKnown” is a real true to life Detroit Rock & Roll Band. Originating from the surrounding suburbs, they have united together to bring you some of the best music the Motor City has to offer. Through their live performance at nightclubs, concert theaters and all age events, “Lies unKnown” is gaining recognition while connecting with an audience of all genres. The album tracks are available for download on iTunes, Napster, Rhapsody, emusic, LALA and other digital platforms. The full length album can be purchased from the following websites: http://www.myspace.com/LiesunKnown and http://www.darkgreene.com/.
Home is definitely center stage for the front man, singer/songwriter/guitarist “Justin Alexander”. As the driving force behind the band, he pours out his soul in each song of his performance. His ability to capture and address the attention of the listener is reminiscent of many legendary artists of the past. He was born in the city of Detroit on August 16, 1988. His parents were performing musicians, so, Justin started cutting his teeth on Rock & Roll from day one. But, by the age of five his parents separated, Justin’s heartaches, hard times and life experiences would become his writing template. Heartache seems to run like water in the streets and the pain expressed in his songs are of a broken home and an attempt to recapture what was lost. “Justin’s” lyrics tell of a path that one has to live to be able to write about.
Bassist “Sara Cole” is probably one of the hottest things that you will ever see with four strings and a skirt! But don’t get fooled by the visual appeal, “Sara” is half of the rock solid driving foundation for “Lies unKnown”. Passion, Emotion and Precision (PEP) are the only words that define “Sara’”, she is prepared and ready for what ever the moment brings, and she definitely delivers the element of surprise to her audience. As a lead guitarist “Jamie Allen” sets the stage with action, enthusiasm and fire. His approach on stage becomes contagious for anyone watching him perform. “Jamie’s” chops are a compliment to the music of “Lies unKnown”. Flavorsome melodic guitar riffs and superb backing vocals are the principal rudiments to any great live act. These undeniable qualities bring his performances to a new echelon.
“Joe (Joe Pizzazz) Piazza” drummer for “Lies unKnown” has the potential to steal every girl’s heart. Lighting up a stage seems to be effortless as he displays his charismatic persona that magically lures ones imagination. But, the business of performing live differentiates him from any other; he is all about giving an instinctive hard hitting performance. And, the fans have the satisfaction of experiencing the magic, when he hits it.

Klimbsac said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Sarah

http://www.lyricsdigs.com

Klimbsac said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Sarah

http://www.lyricsdigs.com

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